Social networking provides a great opportunity to online marketing. But this thing has not done in all the time. It means that if you have skill to use social media than you can get definitely get benefit. The meaning of saying is that use the social media just in right way. The things are so hard to understand but I mention it broad sense.
There are so many sites on the internet that provide social networking facility. Just take an example of orkut. In orkut we make our profile. We put our photos, some good notes about us, our business detail etc. As you write about your business and other detail the same things has done by other member on the same site. So you have to find out other members that are related to your business but be careful the members are only related to your business but he is not your competitor. Generate the big groups of persons that are related to your business. After making this kind of group you can share your problem with them. Don’t forces to your group members. Because you are in social networking.
You can not take a leadership of groups as well as don’t give any leadership to specific member. Take a keen interesting to other member’s task and his project. May be it will be beneficial for you. Suppose you have a website. The subject of your website is internet marketing. And other member lets say Mr. X has web design related site. So you can easily exchange the link. Because the visitors of the Mr. X will redirect to your site and the traffic is distributed among the both site. One who want to build up the web site, he also want that the more traffic to his site to increase his sells and business. So this kind of link exchange is always beneficial for you.